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Social media marketing all-in-one / by Michelle Krasniak, Jan Zimmerman, and Deborah Ng.

Krasniak, Michelle, (author.). Zimmerman, Jan, (author.). Ng, Deborah, (author.).

Summary:

Get social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.

Record details

  • ISBN: 9781119696872
  • ISBN: 1119696879
  • Physical Description: xxi, 760 pages : illustrations ; 24 cm.
  • Edition: 5th edition.
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]

Content descriptions

General Note:
"9 books in one!"--Cover
"Learning made easy" -- Cover.
Includes index.
"9 books inside... The social media mix ; Cybersocial tools ; Content marketing ; Twitter ; Facebook ; Linkedin ; Instagram and Pinterest ; Other social media marketing sites ; Measuring results and building on success" -- Back cover.
Formatted Contents Note:
The Social Media Mix -- Cybersocial Tools -- Content Marketing -- Twitter -- Facebook -- Linkedin -- Getting Visual -- Other Social media Marketing Sites -- Measuring Results and building on Success.
Subject:
Social media > Marketing.
Social marketing.
Internet marketing.
Online social networks.
Social media.
Genre:
Handbooks and manuals.

Available copies

  • 8 of 9 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 9 total copies.
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Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 658.872 KRA (Text) 36015000056578 Adult Nonfiction Available -

Accessibility Features

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1001 . ‡aKrasniak, Michelle, ‡eauthor.
24510. ‡aSocial media marketing all-in-one / ‡cby Michelle Krasniak, Jan Zimmerman, and Deborah Ng.
2463 . ‡aSocial media marketing all-in-one for dummies
250 . ‡a5th edition.
264 1. ‡aHoboken, New Jersey : ‡bJohn Wiley & Sons, Inc., ‡c[2021]
264 4. ‡c©2021
300 . ‡axxi, 760 pages : ‡billustrations ; ‡c24 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
4901 . ‡aFor dummies
500 . ‡a"9 books in one!"--Cover
500 . ‡a"Learning made easy" -- Cover.
500 . ‡aIncludes index.
500 . ‡a"9 books inside... The social media mix ; Cybersocial tools ; Content marketing ; Twitter ; Facebook ; Linkedin ; Instagram and Pinterest ; Other social media marketing sites ; Measuring results and building on success" -- Back cover.
5050 . ‡aThe Social Media Mix -- Cybersocial Tools -- Content Marketing -- Twitter -- Facebook -- Linkedin -- Getting Visual -- Other Social media Marketing Sites -- Measuring Results and building on Success.
520 . ‡aGet social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
650 0. ‡aSocial media ‡xMarketing.
650 0. ‡aSocial marketing. ‡0(CARDINAL)260941
650 0. ‡aInternet marketing. ‡0(CARDINAL)263091
650 0. ‡aOnline social networks. ‡0(CARDINAL)281578
650 7. ‡aSocial media. ‡2homoit ‡0(CARDINAL)302591
655 7. ‡aHandbooks and manuals. ‡2lcgft ‡0(CARDINAL)326692
7001 . ‡aZimmerman, Jan, ‡eauthor. ‡0(CARDINAL)166201
7001 . ‡aNg, Deborah, ‡eauthor. ‡0(CARDINAL)428826
830 0. ‡a--For dummies. ‡0(CARDINAL)206878
902 . ‡aMARCIVE 202112
902 . ‡aMARCIVE 202309
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