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How He-Man Mastered the Universe Toy to Television to the Big Screen / Brian C. Baer.

Baer, Brian C. (author.).

Summary:

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public-they formed the modern entertainment landscape.

Electronic resources

Record details

  • ISBN: 9781476627069
  • Physical Description: 1 online resource (227 p.)
  • Publisher: [s.l.] : McFarland, 2017.

Content descriptions

Source of Description Note:
Description based on print version record.
Subject:
Performing Arts / Film & Video
Performing arts
Genre:
Electronic books.

Accessibility Features

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