The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
Record details
- ISBN: 0805078045
- ISBN: 9780805078046
- Physical Description: xvii, 410 pages ; 20 cm
- Edition: Third edition.
- Publisher: New York : Henry Holt, 2005.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 393-397) and index.
- Formatted Contents Note:
- 1 An Introduction to Copywriting 1 -- 2 Writing to Get Attention: The Headline 12 -- 3 Writing to Communicate 37 -- 4 Writing to Sell 63 -- 5 Getting Ready to Write 98 -- 6 Writing Print Advertisements 121 -- 7 Writing Direct Mail 149 -- 8 Writing Brochures, Catalogs, and Other Sales Materials 173 -- 9 Writing Public Relations Materials 203 -- 10 Writing Commercials and Multimedia Presentations 229 -- 11 Writing for the Web 260 -- 12 Writing E-Mail Marketing 286 -- 13 How to Get a Job as a Copywriter 313 -- 14 How to Hire and Work with Copywriters 341 -- 15 Graphic Design for Copywriters 363 -- Appendix A Glossary of Advertising Terms 377 -- Appendix B Periodicals 385 -- Appendix C Web Sites 389 -- Appendix E Organizations 392.
Search for related items by subject
- Subject:
- Advertising copy.
Business writing.
Available copies
- 3 of 3 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at Onslow County Public Library.
Holds
- 0 current holds with 3 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Swansboro Branch Library | 808 BLY (Text) | 36015000986386 | Adult Nonfiction | Available | - |
Accessibility Features
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| 100 | 1 | . | ‡aBly, Robert W., ‡eauthor. ‡0(CARDINAL)164424 |
| 245 | 1 | 4. | ‡aThe copywriter's handbook : ‡ba step-by-step guide to writing copy that sells / ‡cRobert W. Bly. |
| 250 | . | ‡aThird edition. | |
| 264 | 1. | ‡aNew York : ‡bHenry Holt, ‡c2005. | |
| 300 | . | ‡axvii, 410 pages ; ‡c20 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 393-397) and index. | |
| 505 | 0 | 0. | ‡g1 ‡tAn Introduction to Copywriting ‡g1 -- ‡g2 ‡tWriting to Get Attention: The Headline ‡g12 -- ‡g3 ‡tWriting to Communicate ‡g37 -- ‡g4 ‡tWriting to Sell ‡g63 -- ‡g5 ‡tGetting Ready to Write ‡g98 -- ‡g6 ‡tWriting Print Advertisements ‡g121 -- ‡g7 ‡tWriting Direct Mail ‡g149 -- ‡g8 ‡tWriting Brochures, Catalogs, and Other Sales Materials ‡g173 -- ‡g9 ‡tWriting Public Relations Materials ‡g203 -- ‡g10 ‡tWriting Commercials and Multimedia Presentations ‡g229 -- ‡g11 ‡tWriting for the Web ‡g260 -- ‡g12 ‡tWriting E-Mail Marketing ‡g286 -- ‡g13 ‡tHow to Get a Job as a Copywriter ‡g313 -- ‡g14 ‡tHow to Hire and Work with Copywriters ‡g341 -- ‡g15 ‡tGraphic Design for Copywriters ‡g363 -- ‡gAppendix A ‡tGlossary of Advertising Terms ‡g377 -- ‡gAppendix B ‡tPeriodicals ‡g385 -- ‡gAppendix C ‡tWeb Sites ‡g389 -- ‡gAppendix E ‡tOrganizations ‡g392. |
| 650 | 0. | ‡aAdvertising copy. ‡0(CARDINAL)693189 | |
| 650 | 0. | ‡aBusiness writing. ‡0(CARDINAL)259690 | |
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