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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

Ries, Eric, 1978- (author.).

Summary:

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

Record details

  • ISBN: 9780307887894
  • ISBN: 0307887898
  • Physical Description: x, 320 pages ; 22 cm.
  • Edition: First edition
  • Publisher: New York : Crown Business, [2011]

Content descriptions

General Note:
Publisher, pagination, and publication dates may vary.
Bibliography, etc. Note:
Includes bibliographical references and index.
Subject:
New business enterprises.
Consumers' preferences.
Organizational effectiveness.

Available copies

  • 11 of 14 copies available at NC Cardinal.
  • 1 of 1 copy available at Onslow County Public Library. (Show)

Holds

  • 0 current holds with 14 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 658.11 RIE (Text) 36015000796884 Adult Nonfiction Available -
Ashe County Public Library 658.11 RIE (Text) 50503011273374 Adult Nonfiction Available -
Cleveland County Main Library 658.11 RIE (Text) 22281500028624 Adult Nonfiction Available -
Gibsonville Public Library 658.11 Ries Business, Law & Finance (Text) 30449050129256 Adult Nonfiction Checked out 08/08/2026
Goldsboro Library 658.11 RIE (Text) 900000000128919 Adult Nonfiction Available -
Gunn Memorial Public Library 658.11 RIE (Text) 34621991133805 Adult Nonfiction Available -
High Point Library 658.11 Ries (Text) 30519020384833 Adult Nonfiction Display Available -
Kinston-Lenoir County Public Library 658.1 R (Text) 39149008466518 Adult Nonfiction Checked out 08/20/2026
Lenoir Library 658.11 Ri (Text) 50669012542495 Adult Nonfiction Available -
Madison Main Library 658.11 RIE (Text) 30229101310828 Adult Nonfiction Display Available -

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24514. ‡aThe lean startup : ‡bhow today's entrepreneurs use continuous innovation to create radically successful businesses / ‡cEric Ries.
250 . ‡aFirst edition
264 1. ‡aNew York : ‡bCrown Business, ‡c[2011]
300 . ‡ax, 320 pages ; ‡c22 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡aPublisher, pagination, and publication dates may vary.
504 . ‡aIncludes bibliographical references and index.
520 . ‡aMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
650 0. ‡aNew business enterprises. ‡0(CARDINAL)247389
650 0. ‡aConsumers' preferences. ‡0(CARDINAL)234902
650 0. ‡aOrganizational effectiveness. ‡0(CARDINAL)248248
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