Contagious : why things catch on / Jonah Berger.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Record details
- ISBN: 9781451686579
- ISBN: 1451686579
- Physical Description: viii, 244 pages : illustrations ; 22 cm
- Edition: First Simon & Schuster edition
- Publisher: New York : Simon & Schuster, 2013.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (pages 215-233) and index.
- Formatted Contents Note:
- Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Search for related items by subject
Available copies
- 14 of 16 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at Onslow County Public Library.
Holds
- 0 current holds with 16 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Richlands Branch Library | 658.834 BER (Text) | 36015001308366 | Adult Nonfiction | Available | - |
Accessibility Features
| LDR | 01495cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 2251311 | ||
| 003 | CARDINAL | ||
| 005 | 20131130181343.0 | ||
| 008 | 120830s2013 nyua b 001 0 eng | ||
| 010 | . | ‡a 2012034583 | |
| 020 | . | ‡a9781451686579 ‡q(hardcover) | |
| 020 | . | ‡a1451686579 ‡q(hardcover) | |
| 035 | . | ‡a(OCoLC)798060368 | |
| 040 | . | ‡aDLC ‡beng ‡erda ‡cDLC ‡dIG# ‡dBTCTA ‡dBDX ‡dOCLCO ‡dUPZ ‡dSINLB ‡dYW6 ‡dYDXCP ‡dCIN ‡dUtOrBLW | |
| 082 | 0 | 0. | ‡a658.8/342 ‡223 |
| 100 | 1 | . | ‡aBerger, Jonah. ‡0(CARDINAL)401704 |
| 245 | 1 | 0. | ‡aContagious : ‡bwhy things catch on / ‡cJonah Berger. |
| 250 | . | ‡aFirst Simon & Schuster edition | |
| 264 | 1. | ‡aNew York : ‡bSimon & Schuster, ‡c2013. | |
| 300 | . | ‡aviii, 244 pages : ‡billustrations ; ‡c22 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 215-233) and index. | |
| 505 | 0 | . | ‡aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. |
| 520 | . | ‡aWharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. | |
| 650 | 0. | ‡aNew products. ‡0(CARDINAL)247440 | |
| 650 | 0. | ‡aConsumer behavior. ‡0(CARDINAL)260148 | |
| 650 | 0. | ‡aPopularity ‡xEconomic aspects. | |
| 902 | . | ‡aMARCIVE 201809 | |
| 902 | . | ‡aMARCIVE 201909 | |
| 902 | . | ‡aMARCIVE 201912 | |
| 902 | . | ‡aMARCIVE 202106 | |
| 902 | . | ‡aMARCIVE 202303 | |
| 901 | . | ‡a2251311 ‡b ‡c2251311 ‡tbiblio ‡soclc | |
