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Contagious : why things catch on Cover Image Book

Contagious : why things catch on

Berger, Jonah. (Author).

Summary: Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Record details

  • ISBN: 9781451686579
  • ISBN: 1451686579
  • Physical Description: print
    viii, 244 pages : illustrations ; 22 cm
  • Edition: First Simon & Schuster edition
  • Publisher: New York : Simon & Schuster, 2013.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 215-233) and index.
Formatted Contents Note:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

Search for related items by subject

Subject:
New products
Consumer behavior
Popularity Economic aspects

Available copies

  • 14 of 16 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 16 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Richlands Branch Library 658.834 BER (Text) 36015001308366 Adult Nonfiction Available -
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