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Ultimate guide to Amazon advertising Cover Image Book

Ultimate guide to Amazon advertising

Seward, Timothy P. (author.).

Summary: "Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns." -- Back cover.

Record details

  • ISBN: 9781599186382
  • ISBN: 1599186381
  • Physical Description: print
    xviii, 214 pages : illustrations ; 26 cm
  • Publisher: Irvine, California : Entrepreneur Media, Inc., [2019]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Stacking your brand's deck on Amazon -- How to control product and pricing on Amazon -- Getting started as a seller on Amazon -- Add products, then optimize your Amazon catalog listings -- Buy your way to the top: how advertising on Amazon drives higher organic rankings for your brand -- Fleshing out your Amazon business: objectives and measures -- Competitive analysis time -- Keywords and keyword research -- Campaign structure -- Getting started with sponsored products -- Build 'top of funnel' marketing momentum with sponsored brands -- For vendors only: product display ads -- Aggregate, analyze, and optimize -- Keyword optimizations -- Account and campaign-level optimizations -- Self-auditing -- Strategies for Amazon's prime day -- Extending your reach on and off Amazon -- Reporting for executives -- Hiring and advertising agency -- Amazon's secret formula for long-term winning -- Touthing the future of retail.

Search for related items by subject

Subject:
Amazon.com (Firm)
Electronic commerce
Selling
Internet advertising
Internet marketing

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 659.144 SEW (Text) 36015000646543 Adult Nonfiction Available -
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