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Finance for normal people : how investors and markets behave Cover Image Book

Finance for normal people : how investors and markets behave

Statman, Meir (author.).

Summary: "Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want. These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market. Meir Statman, a founder of behavioral finance, draws on his extensive research and the research of many others to build a unified structure of behavioral finance. Its foundation blocks include normal behavior, behavioral portfolio theory, behavioral life-cycle theory, behavioral asset pricing theory, and behavioral market efficiency."--

Record details

  • ISBN: 9780190626471
  • ISBN: 019062647X
  • Physical Description: print
    471 pages : illustrations ; 24 cm
  • Publisher: New York City : Oxford University Press, [2017]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 345-430) and indexes.
Formatted Contents Note:
Introduction: What is behavioral finance? -- Part 1: Behavioral people are normal people -- Chapter 1: Normal people -- Chapter 2: Wants for utilitarian, expressive, and emotional benefits -- Chapter 3: Cognitive shortcuts and errors -- Chapter 4: Emotional shortcuts and errors -- Chapter 5: Correcting cognitive and emotional errors -- Chapter 6: Experienced happiness, life evaluation, and choices: expected-utility theory and prospect theory -- Chapter 7: Behavioral finance puzzles: the dividend puzzle, the disposition puzzle, and the puzzles of dollar-cost averaging and time diversification -- Part 2: Behavioral finance in portfolios, life cycles, asset prices, and market efficiency -- Chapter 8: Behavioral portfolios -- Chapter 9: Behavioral life cycle of saving and spending -- Chapter 10: Behavioral asset pricing -- Chapter 11: Behavioral efficient markets -- Chapter 12: Lessons of behavioral finance.

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Subject:
Finance, Personal
Economics Psychological aspects

Available copies

  • 7 of 7 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

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  • 0 current holds with 7 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 332.024 STA (Text)
Public Note: PURCHASED BY JACKSONVILLE FRIENDS OF THE LIBRARY WITH GRANT FUNDS FROM FINRA INVESTOR EDUCATION FOUNDATION
 36015000836771 Adult Nonfiction Available -
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