Oral history interview with Richard Barentine, January 28, 1999 [electronic resource] : interview I-0068, Southern Oral History Program Collection (#4007).
Richard Barentine arrived in Winston-Salem, NC, certain that the modest city in the middle of the state held a great deal of potential. In this interview, he describes his effort to nurture that potential, first as a member of the city's Chamber of Commerce, and eventually as CEO of the International Home Furnishing Marketing Association. Barentine took the lead in transforming the Southern Furniture Exposition into the International Home Furnishings Market, a wholesale furniture event of international importance. For most of this interview, Barentine recalls his efforts to shape and expand "the Market," detailing his strategy as it unfolded over a period of years. He also describes his focused leadership style, which emphasizes communication, and reflects on the history of Winston-Salem and North Carolina's furniture trade, which is expanding its global reach. This interview will be useful to researchers interested in Winston-Salem's furniture industry and in business leadership.
Electronic resources
Record details
- Physical Description: 1 online resource.
- Edition: Electronic edition
- Publisher: [Chapel Hill, N.C.] : University Library, UNC-Chapel Hill, 2006.
Content descriptions
- General Note:
- Duration: 03:05:00.Interview participants: Richard Barentine, interviewee; Joseph Mosnier, interviewer; Dorothy Darr, interviewer.Text encoded by Mike Millner. Sound recordings digitized by Aaron Smithers.This electronic edition is part of the UNC-CH digital library, Documenting the American South. It is a part of the collection Oral histories of the American South.Title from menu page (viewed on Oct. 24, 2007).
- Type of Computer File or Data Note:
- Text (HTML and XML/TEI source file) and audio (MP3); 2 files: ca. 153 kilobytes, 338.8 megabytes.
- Original Version Note:
- Original version: Southern Oral History Program Collection, (#4007), Series I, Business history, interview I-0068, Manuscripts Department, University of North Carolina at Chapel Hill. Original transcript: 71 p.
- Funding Information Note:
- Funding from the Institute for Museum and Library Services supported the electronic publication of this interview.
- System Details Note:
- Mode of access: World Wide Web.System requirements: Web browser with Javascript enabled and multimedia player.
Search for related items by subject
- Subject:
- Barentine, Richard, 1944- > Interviews.
International Home Furnishings Marketing Association (High Point, N.C.)
Chief executive officers > North Carolina > Interviews.
City promotion > North Carolina > Winston-Salem.
Furniture industry and trade > Societies.
Furniture industry and trade > North Carolina > History > 20th century.
Industries > North Carolina > History > 20th century.
Trade associations > North Carolina > History > 20th century.
High Point (N.C.)
Winston-Salem (N.C.) - Genre:
- Oral histories.
