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The naming book : 5 steps to creating brand and product names that sell / Brad Flowers.

Flowers, Brad, (author.).

Summary:

"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything"-- Provided by publisher.

Record details

  • ISBN: 9781599186665
  • ISBN: 1599186667
  • Physical Description: xxviii, 163 pages ; 23 cm
  • Publisher: Irvine, CA : Entrepreneur Press, 2020.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 145-147) and index.
Subject:
Brand name products.
Business names.
Branding (Marketing)

Available copies

  • 1 of 1 copy available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 658.827 FLO (Text) 36015000060646 Adult Nonfiction Available -