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Hook point : how to stand out in a 3-second world / Brendan Kane.

Kane, Brendan, (author,, publisher.).

Summary:

"Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description

Record details

  • ISBN: 9798425205179
  • ISBN: 1949001008
  • ISBN: 9781949001006
  • Physical Description: xxii, 272 pages ; 23 cm
  • Publisher: [Columbia, S.C.] : Independently publisher by the author, [2022]

Content descriptions

General Note:
Reprint. Originally published by Waterside Productions in 2020.
Bibliography, etc. Note:
Includes bibliographical references.
Formatted Contents Note:
Foreword -- Introduction: Living in a 3-second world -- Meet hook point, your new secret weapon -- Tesla, the Blair Witch, and your guide to creating the perfect hook point -- 60,000,000,000 messages a day: How to fight your way through the noise -- Become president and save the planet: Master the art of storytelling -- How to avoid prison time: A master class in authenticity, trust, and credibility -- Learn to listen; listen to learn -- Take everything I have -- it's yours for free: How to accelerate demand for your brand -- From hook to scale: The secret to $1.6 billion in 48 months -- Standing out as world class, and how to get Scarlett Johansson to eat hot wings with you ... -- Your hook point is dead; long live the hook point.
Subject:
Branding (Marketing)
Marketing.
Internet marketing.

Available copies

  • 2 of 2 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 2 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 658.827 KAN (Text) 36015000565909 Adult Nonfiction Available -