Play nice : the rise, fall, and future of Blizzard Entertainment / Jason Schreier.
"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment."-- Provided by publisher.
Record details
- ISBN: 9781538725429
- ISBN: 1538725428
- Physical Description: viii, 376 pages ; 24 cm
- Edition: First edition
- Publisher: New York, NY : Grand Central Publishing, 2024.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- Prologue -- Part one: Rise. Management by chaos -- Donut theory -- Click click click -- Warcraft goes purple -- Fugitives -- Resignations accepted -- A boys' club -- Nomad -- Everquest, but better -- Consolidation -- 'That kind of looked like me' -- Part tow: Fall. Bobby -- Growing pains -- Baseball 2.0 -- The curse of success -- Redemption -- Card games -- Third place -- To the moon -- Cavalry's here -- Part three: Future. Incubation -- The NFL of video games -- Changing the guard -- Cost reduction -- Reforged -- The Blizzard tax -- Reckoning -- Obox -- A new era -- Nineteen hundred -- Acknowledgments -- Notes -- Index.
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Available copies
- 6 of 7 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at Onslow County Public Library.
Holds
- 0 current holds with 7 total copies.
Other Formats and Editions
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Jacksonville Main Library | 338.4779 SCH (Text) | 36015000738605 | Adult Nonfiction | Available | - |
Accessibility Features
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| 245 | 1 | 0. | ‡aPlay nice : ‡bthe rise, fall, and future of Blizzard Entertainment / ‡cJason Schreier. |
| 250 | . | ‡aFirst edition | |
| 264 | 1. | ‡aNew York, NY : ‡bGrand Central Publishing, ‡c2024. | |
| 300 | . | ‡aviii, 376 pages ; ‡c24 cm | |
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| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aPrologue -- Part one: Rise. Management by chaos -- Donut theory -- Click click click -- Warcraft goes purple -- Fugitives -- Resignations accepted -- A boys' club -- Nomad -- Everquest, but better -- Consolidation -- 'That kind of looked like me' -- Part tow: Fall. Bobby -- Growing pains -- Baseball 2.0 -- The curse of success -- Redemption -- Card games -- Third place -- To the moon -- Cavalry's here -- Part three: Future. Incubation -- The NFL of video games -- Changing the guard -- Cost reduction -- Reforged -- The Blizzard tax -- Reckoning -- Obox -- A new era -- Nineteen hundred -- Acknowledgments -- Notes -- Index. |
| 520 | . | ‡a"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment."-- ‡cProvided by publisher. | |
| 610 | 2 | 0. | ‡aBlizzard Entertainment (Firm) ‡0(CARDINAL)651886 |
| 650 | 0. | ‡aVideo games industry. ‡0(CARDINAL)589053 | |
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