The thank you economy / Gary Vaynerchuk.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Record details
- ISBN: 0061914185
- ISBN: 006191424X
- ISBN: 9780061914188
- ISBN: 9780061914249
- Physical Description: xvi, 240 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
- Edition: First edition
- Publisher: New York : Harper Business, 2011.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references.
- Formatted Contents Note:
- pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
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Available copies
- 3 of 4 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at Onslow County Public Library.
Holds
- 0 current holds with 4 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Jacksonville Main Library | 658.812 VAY (Text) | 36015000601522 | Adult Nonfiction | Available | - |
