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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world / Pete Blackshaw.

Blackshaw, Pete. (Author).

Record details

  • ISBN: 9780385522724
  • ISBN: 038552272X
  • Physical Description: xiii, 193 pages : illustrations ; 22 cm
  • Edition: First edition
  • Publisher: New York : Doubleday, [2008]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (page 187) and index.
Formatted Contents Note:
The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.
Subject:
Consumer satisfaction.
Customer relations.
Organizational effectiveness.

Available copies

  • 6 of 6 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

Holds

  • 0 current holds with 6 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 658.812 BLA (Text) 36015000601829 Adult Nonfiction Available -

Accessibility Features

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020 . ‡a038552272X ‡q(hardcover)
035 . ‡a(OCoLC)171614653
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08200. ‡a658.8/12 ‡222
1001 . ‡aBlackshaw, Pete. ‡0(CARDINAL)488038
24510. ‡aSatisfied customers tell three friends, angry customers tell 3,000 : ‡brunning a business in today's consumer driven world / ‡cPete Blackshaw.
250 . ‡aFirst edition
264 1. ‡aNew York : ‡bDoubleday, ‡c[2008]
264 4. ‡c©2008
300 . ‡axiii, 193 pages : ‡billustrations ; ‡c22 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references (page 187) and index.
5050 . ‡aThe credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.
650 0. ‡aConsumer satisfaction. ‡0(CARDINAL)267606
650 0. ‡aCustomer relations. ‡0(CARDINAL)235638
650 0. ‡aOrganizational effectiveness. ‡0(CARDINAL)248248
902 . ‡aMARCIVE 201809
902 . ‡aMARCIVE 201909
902 . ‡aMARCIVE 201912
901 . ‡a369347 ‡bUnknown ‡c369347 ‡tbiblio