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Republic of spin : an inside history of the American presidency / David Greenberg.

Summary:

"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H. L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy--its capacity for misleading but also for leading"-- Provided by publisher.

Record details

  • ISBN: 9780393067064
  • ISBN: 0393067068
  • Physical Description: xvii, 540 pages, 16 unnumbered pages of plates : illustrations, portraits ; 25 cm
  • Edition: First edition
  • Publisher: New York : W.W. Norton & Company, [2016]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 453-507) and index.
Formatted Contents Note:
Part I Age of Publicity 11 -- 1 Theodore Roosevelt and the Public Presidency 13 -- 2 William McKinley and the Passing of the Old Order 24 -- 3 Rise of Public Opinion 35 -- 4 "The Fair-Haired" 45 -- 5 Muckraking and Its Critics 51 -- 6 Passion of Upton Sinclair 59 -- 7 Dawn of Public Relations 67 -- 8 Wilson Speaks 78 -- 9 Pitiless Publicity 87 -- 10 Press Agents' War 95 -- 11 Journey of George Creel 106 -- 12 Disillusionment 118 -- Part II Age of Ballyhoo 127 -- 13 Return to Normalcy 129 -- 14 Walter Lippmann and the Problem of the Majority 138 -- 15 Likes and Dislikes of H. L. Mencken 145 -- 16 Bruce Barton and the Soul of the 1920s 151 -- 17 "Silent Cal" 161 -- 18 Overt Acts of Edward Bernays 167 -- 19 Master of Emergencies 176 -- Part III Age of Communication 187 -- 20 Tuned to Roosevelt 189 -- 21 Nazism and Propaganda 199 -- 22 Dark Side of Radio 206 -- 23 Campaigns, Inc. 214 -- 24 Wizard of Washington 223 -- 25 Road to War 230 -- 26 Facts and Figures of Archibald MacLeish 238 -- 27 Propaganda and the "Good War" 243 -- Part IV Age of News Management 251 -- 28 Underestimation of Harry Truman 253 -- 29 George Gallup's Democracy 260 -- 30 Psychological Warfare 270 -- 31 Eisenhower Answers America 276 -- 32 Salesmanship and Secrecy 286 -- 33 TV President 294 -- 34 "Atoms for Peace" 301 -- 35 Vance Packard and the Anxiety of Persuasion 308 -- Part V Age of Image Making 317 -- 36 Unmaking of Presidential Mystique 319 -- 37 Great Debates 327 -- 38 Politics of Image 334 -- 39 Kennedy Moment 340 -- 40 News Management in Camelot 347 -- 41 Crisis 355 -- 42 "Let Us Continue" 364 -- 43 Credibility Gap 374 -- 44 New Politics 384 -- Part VI Age of Spin 395 -- 45 Permanent Campaign Arrives 397 -- 46 Reagan Apotheosis 408 -- 47 Spinning Out of Control 416 -- 48 George W. Bush and the "Truthiness" Problem 427 -- 49 Barack Obama and the Spin of No Spin 437.
Subject:
Presidents > United States > History.
Presidents > United States > Public opinion > History.
Presidents > United States > Biography.
Public relations and politics > United States > History.
Communication in politics > United States > History.
Public opinion > Political aspects > United States > History.
Political consultants > United States > Biography.
Spin doctors > United States > Biography.
Critics > United States > Biography.
United States > Politics and government.
Genre:
Biographies.

Available copies

  • 6 of 6 copies available at NC Cardinal. (Show)
  • 1 of 1 copy available at Onslow County Public Library.

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  • 0 current holds with 6 total copies.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jacksonville Main Library 973.099 GRE (Text) 36015000693883 Adult Nonfiction Available -