Record details

• ISBN: 9781599185927
• ISBN: 159918592X
• Physical Description: xiv, 218 pages : illustrations ; 23 cm.
• Edition: Fourth edition.
• Publisher: Irvine, California : Entrepreneur Media, Inc., [2016]

Content descriptions

General Note:

Revision of: Third edition / Entrepreneur Press and Ciree Linsenmann. 2011.

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Chapter 1 Green, Green Grass-of Home 1 -- Green Scene 2 -- Reality Check 2 -- Industry Snapshot 4 -- Meet the Entrepreneurs 7 -- Chapter 2 Lawn Care 11 -- Historical Perspective 12 -- Business Basics 13 -- Guestimating Your Worth 16 -- Start Your Engine 21 -- Chapter 3 Landscaping 29 -- Historical Perspective 30 -- Types of Landscaping Businesses 32 -- Scope of Services 34 -- General Business Operations 39 -- A Day in the Life 43 -- Chapter 4 Mowing Down the Competition 47 -- Defining Your Market 52 -- Conducting Market Research 53 -- Primary Research 53 -- Secondary Research 59 -- Economic Environment 59 -- Chapter 5 Your Budding Business 61 -- Naming Your New Baby 62 -- Registering Your Corporate Name 66 -- Your Corporate Structure 66 -- Home Zone 68 -- Other Licenses and Permits 68 -- Navigating Unfamiliar Waters 69 -- Chapter 6 Cutting-Edge Help 73 -- Your Legal Eagle 74 -- Money Managers 76 -- Computing King 78 -- Covering Your Assets 78 -- Chapter 7 Tools of the Trade 83 -- Lawn Maintenance/Landscaping Equipment 84 -- Lawn Care Necessities 89 -- Landscaping Necessities 92 -- Office Equipment 95 -- Office Supplies 100 -- Business Services 102 -- Chapter 8 Turf Tenders 111 -- Diving into the Labor Pool 112 -- Chapter 9 Planting the Seeds of Success 125 -- Industry Associations 126 -- Industry Publications 128 -- University Courses 130 -- Online Resources 132 -- Certification 133 -- Chapter 10 Spreading the Word 135 -- Timing Is Everything 137 -- Your Plan of Attack 137 -- Read All About It 139 -- Chapter 11 Casting Your Net 151 -- A Phenomenal Resource 152 -- Your Cyber Salesperson 154 -- Back to Basics 154 -- Building a Better Website 155 -- Romancing the Home (page) 156 -- Selecting a Domain Name 157 -- Host With the Most 157 -- Chapter 12 Blowing Your Own Horn 161 -- Newsletters 162 -- Feature Articles 165 -- Home and Garden Show Promotions 166 -- Networking 167 -- Chapter 13 Green Stuff 169 -- Income and Operating Expenses 170 -- Receivables 182 -- Paying the Piper 182 -- High-Tech Bookkeeping Solutions 185 -- Where the Money Is 185 -- Unearthing the Green 188 -- Chapter 14 Your Green Piece on Earth 191 -- Why Businesses Fail 192 -- Hindsight Is 20/20 192 -- All in a Days Work 194 -- Your Formula for Success 196 -- Appendix Lawn Care/Landscaping Resources 197 -- Advertising Specialty Items and Opportunities 198 -- Attorney Referrals 198 -- Demographic Information 198 -- Employee Assistance 198 -- Estimating Books 198 -- Franchise Opportunities 198 -- Graphic Design Services 199 -- Green Industry Websites 199 -- Home and Garden Publications 199 -- Home and Garden Shows 199 -- Lawn and Landscape Industry Conferences and Trade Shows 200 -- Lawn and Landscape Industry Trade Publications 200 -- Landscape Management 201 -- Lawn Care Equipment Manufacturers and Resale Venues 201 -- Logo Design, Promotional Materials, and Printing 202 -- Merchant Accounts and eCommerce Solutions 202 -- Office Supplies, Forms, and Stationery 202 -- Point-of-Sale Software and Hardware 202 -- Printing Resources 203 -- Professional Employer Organization Information 203 -- Professional Lawn and Landscape Associations 203 -- Safety Equipment and Information 204 -- Snow Removal Equipment 204 -- Software 204 -- Successful Lawn Care/Landscaping Business Owners 205 -- Tax Advice and Software 205 -- Technical Assistance with Electronic Devices 205 -- Trailers 205 -- Turfgrass Management/Landscape Design Courses 205 -- Web Hosting 207 -- Work Shirts and Hats 207.

Search for related items by subject

Subject:

Lawn care industry > Management.
Landscaping industry > Management.
Small business.
New business enterprises.

Search for related items by series

• Entrepreneur Magazine's start up series
• Entrepreneur magazine's start up.